June 29, 2015
Want to maximize the impact of your Author Pages on Amazon? Here are five tips:
- Register as an Author on Author Central and be sure to claim all your books. Work with your publisher, if you have one, to set this up.
- For each book, make sure you add as much material as you can to every category. You can spread the word about your book in these six sections: Book Summary, Editorial Reviews, From the Author, Front Flap, Back Cover and About the Author. Use them all.
- If you don’t have material that exactly conforms, use the space anyway. For example, if you don’t have a Front Flap because you published a paperback or ebook, add copy that would be on your front flap if you had one.
- In each section, bold the key phrases that tell the gist of the book so readers get the message fast.
- Build out your Author Profile and keep adding to it every month. Add a blog feed, up to eight photos, a Twitter feed and videos. Readers like to get to know authors and this is a way to give them a peek into your life. So many authors don’t use these tools that the benefits to authors who do are invaluable. Author Profiles, used well, are a great way to showcase your book in the Amazon system.